I’ve heard that the headline is the most important part of a direct mail campaign. Where do I put my headline?

I’ve heard that the headline is the most important part of a direct mail campaign. Where do I put my headline?

The first goal of a mailing campaign is to have your audience open the envelope. This is where the Wallet-Mailer outshines the competition. The wallet concept appeals to your audience and appeals to people’s natural curiosity.

Once you get your envelope opened, the first thing your audience sees is the headline. The headline of the direct mail piece determines if the message you have inside gets read. If your headline says “Free Pool Cleaning” and the reader doesn’t own a pool – the whole thing goes right into the trash.

With the Wallet-Mailer, the headline goes on the inside of the Wallet-Mailer on the white “message panel”. If you buy the Wallet-Mailers only, they come flat and run through an envelope feeder on any laser printer.

If you would like help working out the best headline for your offer, pick up the phone and call 574-320-2522. We’ll help you craft a message that’s perfect for your audience and get you a response rate you’ll be telling friends about.

We can also handle your entire mailing for you, letting you concentrate on running your business, rather than ending up with more work for yourself that you never find time for. The best mailing campaign can quickly become the worst, if you never have the time to send it out.

 

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