What kind of response rates can I expect to get from a mailing using the Wallet-Mailer?

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What kind of response rates can I expect to get from a mailing using the Wallet-Mailer?

When performing a direct mail campaign, your very first goal of the mailing is to get the envelope opened. Only after it’s opened can you even expect people to read your message and take advantage of your offer.

No one can guarantee a specific direct mail response rate from a mailing campaign. But, we do know, from extensive direct mail testing, that the Wallet-Mailer has a statistically high open rate.

The next key to a successful marketing campaign is matching the right message to send to the right list. Customers who had an offer that was right for their list wanted have reported response rates as high as 30%.

You can maximize your response rate through careful selection of your mailing list. Imagine sending a 50% discount for a year of pool maintenance… to a neighborhood where no one owns a pool. The offer is an amazing one… 50% off for a year of service. Who would pass up such a deal? I’ll tell you who: people who don’t have pools.

If you would like help finding the most responsive list to send your Wallet-Mailer direct marketing piece, give us a call at 574-320-2522 and we’ll work with you to work out the right audience for your product or service, and the right offer to bring new customers in the door.

We can also handle your entire mailing for you from beginning to end, so you can focus on doing business, instead of having to do yet another job in your business.

 

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